How to Create Effective Website for Your Business


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Websites can be classified into different forms or formats. In this lesson, you are going to learn different forms of website and their various functions. 

Looking at owning your own website, what should first of all come to your mind should be this, what am I going to use it for, what type of layout should I use, what are the most important element on each page, how do I place this important element to draw attention to them and emphasize their position? This will help you a lot because you should know if you are opening a business website, an affiliate website, an online store, a social media site and so on.

‘Looks and feel’ is the term used to describe the visual and functional elements of a website’s design. The visual aspect include such styling element as the layout, colours, graphics, fonts and shapes while the ‘feel’ include dynamic things like how the menu behaves (drop down or other), buttons, AJAX element or no AJAX e,t,c.

When building a website, pay proper attention to making your website look good and professional. Also make sure that your design is simple and easy to understand with well laid out elements.
A simple design with a clean look and feel is better than a website pack full of different fancy such as various animated buttons, graphics, flashy images and other unnecessary things that only add to the clutter of the page. A cluttered design does not do much to deliver your core massage and may even distract from it.

The following aspect of a website contributes to its look, feel and usability:

·         Layout
·         Colour
·         Fonts
·         Position of Page elements
·         Graphics

Layout

The layout of website referrers to the way the various elements are placed and grouped on a page. The most common layout styles are two-column and three-column. It is advisable to use any of the two patterns mentioned above because most people on the web are familiar with this patterns

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For a company website, a two column is preferable. WordPress theme comes in various layout styles. Blogger also has options to change the layout of a template. Also note that in choice in selecting your layout, ensure that it is mobile device compatible because 70% of people accessing the internet uses mobile devices.

Colours and Colour Schemes

Colours are very important to website’s design. Research has shown that colours can affect the mood, subconscious and psychological balance of people. The way you make use of colours on your website can influence the overall impression that people have on you and whatever information your website provides.

Do not use too many colours on a page. Always try to have a harmonious colour scheme made up of 2 to 7 colours. A colour scheme is the choice of colours used for the different areas and element of the website

Colour schemes are used to create style and appeal. Colours that create an aesthetic feeling when used together will commonly accompany each other in colour scheme. A basic colour scheme will use two colours that look appealing together. For normal plain text on your website such as post, make sure that your text is readable. Don’t make people struggle to figure out what you have written on the page. For your text to be effective, there must never be placed on a background that contrast badly or does not blend properly with it.

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Fonts or Typeface

The typeface is the style of the writing used for the textual content of the website. Typeface is also sometimes called font style.

The typeface of your text should be easily readable. Do not make people work hard to try to read or understand what you have written because there might not have the patience. If your website is too difficult to read or use, visitors will not think twice before moving on to the next website which is probably that of your competitor.

Your Desired Visitor Action (DVA)


This is what you will want your visitors to do when there get to your web page. You must ensure that this DVA is been placed on a strategic areas of your website where any visitor that comes in must first see it. The goal of building any website should be to get the visitor take at least two or three actions. Depending on the type of business you are doing, the desired DVAs for any page might include

1.       Products Percentage Discount
2.       Contact me for a service
3.       Click on my affiliate link
4.       Click on my PPC Ads
5.       Buy our eBooks
6.       Download our free eBook
7.       Subscribe to my feed updates
8.       Like my facebook page
9.       Leave a comment
10.   Advertise with us
This is the first thing you want people to notice when there scan your page. Visit other websites and try to notice the things that catch your eyes when you open the page.

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Menu Structure

The main navigation menu contains links to the major pages on a website. These pages normally do not change frequently. The most common place of the main menu is horizontally along the top of a website. A good example is the image above.

For any website that you build, there are four mandatory links that should be in your menu which are;

·         About Us
·         Contact us
·         Privacy
·         Home

ABOUT US: This is the section where you write detailed information about what your website is all about and the type of product and services you render.

CONTACT US: It is very important to leave a medium on which your visitors can reach to you easily. It can be your phone contact, or email contact form.

PRIVACY: This involves some restrictions laid down on your site.

HOME: Your home page is the most important part on your website because this gives access to your several WebPages. Ensure that your Home Page should be easily accessible at all time.

Creating a professional looking website can be very essential and important in any kind of business which can be your local business site, an ecommerce store, a company website or an affiliate website.

Don’t you think that at this point in time, you too need your own professional looking website? If that is the case, you need not to worry because we can help you create any kind of professional website of your choice. Ranging from your company/business website, an affiliate website, an online store and any other,

To learn about our special services to know what we can do for you, CLICK HERE.


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